M. Caccetta, "Calzature di lusso" ("Luxury Shoes"), Via Piave 9-21, Rome.

Some modern fittings aside, the interior of this shoe shop is not much changed since the 1940s. The descencents of the current owners founded the store and originally divided it in to two parts- one for adults' shoes and one for children's footwear.
As you can see, the exterior windows have the rather attractive and elegant window design over marble floors with the shoes nicely laid out behind.
This style of window shopping is quite common in Italian stores of a certain era- rather than picking the shoes up from a rack in the store, you spot them in the window, summon the shop assistant, and ask for them to be brought out to try on.

The delightful thing about this shop was a side booth to the left of the entrance. Can you see the faded, brown pictures on the walls above the seating?
Here's a closer look...
Any idea what this is for? Today, alas, nothing, bar space for more shoes. But the shop assistant told me that this was previously the children's shoes area- and they had these pictures added to the walls for the children's delight. That was in the 1940s- and the, albeit rather faded, paper still remains today.
This is a picture of the current owner (in pole-till position!) and his assistant on the day. Notice how the shoes are boxed up on the walls to the right, up to the door. Below is a closer look.
Here is the main piece of the interior, directly in front of the till and front doors. Beautiful.

I have walked passed this shop on many occasions and have never entered once, but it had always appealed before I eventually did so. Although rather faded, I think it is a wonderful shop, and the children's shoe area is a real treat- much so just by still existing.